What Is Voice Marketing? Trends and Benefits Explained
Aug 19, 202216 mins read
Everyone is in awe of the multidimensional benefits of audio technology. Especially when it comes to resolving customers’ problems, achieving product marketing goals, and promoting the brand’s mission. If we take voice marketing from a broader perspective of the buyer’s journey—audio technology plays a vital role in improving customer experience. As audio content feeds to the accessibility and discoverability of more helpful content, extending more outreach on digital platforms gives your business a marketing strategy to experiment to know their voice capabilities.
As more and more people find it easier to engage with a brand through audio content—new voice marketing practices will invent a more enhanced customer experience and more attuned set of patterns to consume content in the uncertain modern world.
As content creators and product promoters, we cannot neglect its importance anymore with the ever-increasing demand for voice marketing. If you want to generate fast results from a consumer satisfaction perspective—voice marketing is the only answer.
Voice marketing is a form of marketing that uses voice technology to reach consumers. Usually, voice-enabled devices like smart speakers or voice-based platforms like Amazon Alexa or Google Assistant are used.
Voice marketing can be highly effective as it allows brands to reach consumers in a hands-free and interactive way. Additionally, voice technology is becoming increasingly popular, with the number of voice-enabled devices expected to triple by 2022.
For brands, this presents a unique opportunity to connect with consumers in a new and innovative way. However, before diving into voice marketing, it’s essential to understand how it works and its potential pitfalls.
Many businesses use voice-generating apps that help them market their brands’ voices and better express the business message. The text-to-speech tools are increasingly available to kick-start the voice marketing strategy to make more memorable customer experiences.
You cannot consider other primary factors before initiating a product marketing strategy. The fundamental goal of voice marketing is to establish strong communication with the target audience.
Your brand should know how your target audience and customers want to use speech-to-text technologies daily. They could have different preferences whether they are looking via voice inquiries, chat-bot assistants, audio content, Podcast, or audio articles. Moreover, your business should know the key areas to benefit from voice-enabled technologies.
Your brand should know the essential marketing channels to deliver critical information through audience content. You would need to figure out the unique aspect so you can highlight essential business messages through voice-enabled devices. Using this framework, you can create new touch points to enhance audience engagement.
AI-based voice assistance is still rising, and approximately 8 billion people will use it by 2023. About 79% of people listen to podcasts in a week.
Voice technology makes it seamless for your audience on the go. According to a recent study, podcast audiences and their choices to listen to a podcast are very different. Such as, 64% of people prefer to listen to podcasts while driving, 49% listen to podcasts while walking around, and 43% listen to them while exercising. While doing these activities, listening to podcasts or audio content helps them improve their focus and learn better.
Voice content is a win-win for both brands and audiences directly and effectively. Let’s not forget how excellent job voice content can do for people who have visionary problems or reading difficulties. Some of the text-to-speech tools offer translation transcripts into different languages. And if you provide transcripts for different languages can help the people who are deaf or face hard-of-hearing problems. This way, you can help and count in all the people as equally as others.
Voice marketing can be an appealing alternative for brands and a cost-effective solution for test solutions for video production. Text-to-speech tool help you cut the cost of hiring voice actors, renting a sound studio, and buying expensive recording tools.
Getting your content into voice can be as simple as signing up for an app, uploading your files, and clicking; you are on the go to create high-quality audio files that could go all over your digital platforms and social media handles.
Using a single TTS tool, you can market your voice through different strategies. Check out the domains you can use to market your content by using Text-to-speech tools:
- Voice marketing in customer care service.
- Voice marketing in Search
- Voice Marketing in Applications
- Business Podcasts
- Social Media Apps and Twitter Spaces
- Voice Assistants
AI-based voice assistants are handy to assist customers with their queries and engage technical teams to resolve problems timely.
With more time passing, the job role of chatbot assistants has been increasing.
- The voice assistants offer 24/7 Q/A services and rapid response service to customers. Chatbots speed up Q/A response by 80%, leading to the more efficient performance of key business metrics.
- They have been used to conduct customer feedback surveys.
- For more audio and visual experience, they offer customers assistance for live product tours or showing them around the physical stores’ VR/AR models.
The people in business use Google assistants to answer queries and optimize their digital platforms for voice-driven searches. Google quickly picks the spoken search, and there is always an answer to the spoken query in the highlighted snippet. The organic search results show the spoken queries get an 8.6% click-through rate.
The process is almost the same as finding the right keyword. You will be some voice searches connected to your brand and run them through SEMrush to check the results.
Far from this initial strategy, brands pursuing a voice search marketing strategy should lead to the source that answers relevant queries to the audience.
Different marketers have bespoke tools for their platforms—Alexa’s are called Skills, while Google’s are called Actions. These tools are self-contained and may broaden the business’s reach. Many voice tools provide information that befits well to the products they sell.
These are the podcasts hosted by brands to support their business message and information about their products or services. They might not be boring as it sounds in the previous statement.
Business podcasts are essential for people looking to find solutions for several products and services. The business Podcast is a great help in resolving crucial problems.
Business podcasts can also talk about case studies and success stories of other businesses of how they pulled off in some situations. For instance, the business survival stories gained quite popularity during the pandemic and still continue to thrive in the post-pandemic era. People were eagerly looking into solutions of how other businesses pulled off and managed to survive in such a chaotic situation. People are still looking into adopting change and means to survive in the post-pandemic world.
The business podcast is helping people to take their businesses to the next level. The text-to-speech tools help you create podcasts instantly. For instance, you just have to run your script for the podcast into your text-to-speech tool and get your podcast ready. The text-to-speech tools are evolving day by day, and they happen to offer more realistic and human-like voices.
They are almost as pleasing to hear, and people may have difficulty differentiating between the real human voice or the robotic voice of your text-to-speech tool hosts. Make the podcast script more engaging, storytelling, full of efficacy, empathy, and self-care.
From business message to reality-based true crime stories and book reviews, the Podcast genre host everything for everyone.
If you are into a podcast, now is a great time to get into action. 155 million people listen to podcasts every week all over the world. And the total podcast audience is expected to grow double in size from 2020 to 2023.
Following the hot of trends podcast, some of social media apps are getting on board with voice marketing. Such as, Twitter is about to roll out a feature called spaces. The real plan is that they don’t want to lose their audience among the bulks of text. And the voice content helps them discover and access the content they demand.
Twitter spaces will be a perfect opportunity for businesses to promote their product, services, and events in an exciting new way.
Social media trends are always changing, so you never know how many social media platforms will host voice assistance for their audience. Whatever the trends are going to be all you need is to be ready.
Voice assistance makes purchasing easier for customers. A recent study discovered that 30% of voice assistant users buy products such as groceries and clothes with the help of voice technology. Even in the absence of physical stores, the voice assistants can give a live tour of products such as furniture or cars. Sooner the voice assistant will be helping buyers to buy almost all kinds of products.
There are countless benefits that voice marketing offers to businesses and people worldwide. From a cheaper resource offering meaningful results to everyone—voice marketing has transformed the digital world.
Automation of tasks, accessibility of information, and achieving the fastest results are the forte of voice marketing.
Voice technology is becoming increasingly popular, allowing brands to reach a wider audience. Additionally, voice marketing provides a more natural interaction that can lead to higher engagement and conversions. Moreover, the existing customers want to stick around because of the timely solutions they can get from the audio content. With voice assistants, they can talk directly to the technical teams to talk about their problems. Voice assistants can insistently connect the customers with teams, and the issues get resolved in no matter of time.
There are several ways voice technology helps engage, convert, and retain old customers. Users who find it challenging to read bulks of content and relay over your audio articles to consume all needed information will stick around your brand for longer. You give them the liberty and edge to consume the information in their preferred method, and they don’t find consuming it creating hurdles to fulfilling other essential tasks.
Therefore, voice marketing allows for a more natural interaction that can lead to higher engagement and conversions.
Since voice marketing allows content to be discovered easily. This is the reason the audio content has more outreach. More people prefer to listen to content instead of reading it. The people with visionary impairments find audio content more accessible and easy to consume. Search engines pick audio content more quickly, helping more and more people connecting with the right information.
For the above-mentioned reasons, the voice technology is becoming increasingly popular, allowing brands to reach a wider audience.
The voice assistants and text-to-speech tools are handy to use. People can do multitasking while listening to important information. consuming information becomes easier, because reading from screen can be difficult for some people, especially when it comes to reading bulks of content can be tiresome.
One of the other benefits of voice technology is the automation of tasks. From enterprises to startups, use voice tools to automate their tasks. Such as managerial jobs can be automated, the repetitive tasks can be automated, even financial firms use audio tools to automate the flow of money.
Moreover, the voice-enabled devices allow for a hands-free interaction that is convenient for consumers.
Voice technology is new and innovative, allowing brands to stand out from the competition. It gives leverage to content creators and product marketers to go beyond their efforts to create content that was so time-consuming and effort-prone—thanks to audio technology, content creation is becoming a more manageable task day by day. Whether it’s video creation, podcasting, audio articles, or translating bulks of content—text-to-speech tools cover all.
There are several potential pitfalls of voice marketing, including:
Lack of control: Brands have less control over the consumer experience when using voice-enabled devices. It can lead to a less than ideal consumer experience and may result in lower engagement and conversions.
Privacy concerns: Voice technology raises privacy concerns, as it can be used to collect data about consumers without their knowledge. This data can then be used for marketing purposes, which consumers may perceive as intrusive.
Technical difficulties: Voice technology is still in its early stages and, as such, is prone to technical problems. It can lead to a frustrating experience for consumers and may result in them avoiding voice-enabled devices altogether.
High costs: Voice-enabled devices can be expensive, and a voice marketing campaign can also be costly. It may limit the ability of small businesses to take advantage of voice marketing.
The rise of voice assistants, text to speech, voice apps and websites offering audio articles, have put up a new trend for marketers to set their goals. The promise is loud and clear: voice-enabled devices serve well to the new realities of digital and physical world, which makes room for truly contextual interactions with the audience.