Podcasting - How to Promote a Podcast? To Get More Listeners
Nov 11, 202112 mins read
Podcasting is a great way to grow your audience and get more listeners. Podcasts are free, easy to create, and can be made for any topic imaginable. This blog post will help you learn how to promote a podcast, grow your audience by teaching you how to boost the number of downloads on iTunes (or other platforms), create enticing podcast episode titles that people want to click on, use social media effectively to drive traffic back to your show, and many other tips.
Did you know that podcasting is more popular than ever? In fact, as of 2017, there were over 400 million podcasts downloaded every single day. Moreover, podcast advertisement spending has increased to $1.3 billion in 2021. If you’re thinking about starting your own podcast, promote it and grow your audience by leveraging some of the strategies that we are going to discuss in this blog. Let’s dive right in!
What is a podcast?
A podcast is essentially an audio blog. They are typically longer than the average blog post, and they can be listened to at any time without having to visit a website or news outlet. Podcasts cover every topic imaginable and in this way they provide an excellent opportunity for creators of all backgrounds to share their work with listeners around the world. The beauty of podcasts lies in the fact that it’s easy for anyone who wants to create one: just record some content on your phone and uploads it!
Why promote a podcast?
Promoting and growing your own podcast can be an excellent way to build credibility in the realm of the topic you cover. If people like what they hear, they might visit your website or social media profiles and check out all of the other content that you have created! The same is true for listeners: if someone loves one episode from your show it’s likely that they will listen to more episodes. Podcasting provides a powerful medium through which content creators can promote themselves and their brand online without too much difficulty.
What are some best practices when promoting podcasts?
When you promote a podcast it’s important to be consistent. If people are tuning in every week, they will expect the same day and time for episodes. Be sure to promote your show regularly so that anyone who is interested can follow along with what you’re doing! You should also make an effort to promote your content when new episodes go live by sending out messages on social media or using other channels.
How do I get more listeners?
Getting more listeners really boils down to one thing: knowing how search engines work. By ensuring that all of the information about your podcast (such as episode titles) contain relevant keywords, you’ll increase the number of fans who find it organically through their searches online. The easiest way to do this is through a blog post that you promote using social media.
Podcast episode titles: What makes an enticing title?
The first step towards promoting your podcast and getting more listeners is to create exciting, attention-grabbing podcast episode titles. If the content of your show isn’t interesting enough to get people clicking on it in iTunes, Google Play, or other platforms they use to download podcasts, it won’t matter how much promotion you do!
Here are some tips for coming up with compelling headlines:
1. Use Quotes
A great way to make something stand out from all of the boring ‘how-to’ articles online is by including quotes from within your article. For example, if someone said something notable about your topic or even yourself, include it in your podcast episode title so that people know what to expect when they go on to read the rest of your article.
2. Promote drama
When you promote a podcast try and promote something with high stakes! If someone is going through an important struggle within their life, use this as part of your headline for increased clicks.
3. Use numbers
Numbers are good because they imply that there’s valuable information about the number itself inside the post (or at least interesting things surrounding said number). Using key dates like release dates can also be helpful when promoting podcasts. Just make sure not to make these titles too long since most platforms limit how many characters you can put into them. For example: “The Top Ten Things You Need to Do Before Your Podcast Goes Live”.
Promoting a podcast: Where should I promote my show?
Choosing the right platform(s) for promoting your podcast is an important step towards getting more listeners. Make sure that you’re using at least one of these methods so that people can find out about and subscribe to your content!
Here are some options:
- Social media (Facebook, YouTube, Instagram, Pinterest etc)
- Sound Cloud
- Google Podcast
- Your on blog and website
- Share in community groups
- Send out podcast links in Telegram and Discord servers
You can find hundreds of such platforms where you can promote your podcast, depending on your target audience and level of effort.
How to promote a podcast? Tips to Grow Audience and Get More Listeners
Let’s talk about some tips to promote your podcast that will help grow your listeners.
1. Promote Regularly
Be sure that you promote your podcast consistently. If people are tuning in every week, they will expect the same day and time for episodes. Be sure to promote your show regularly so that anyone who is interested can follow along with what you’re doing! You should also make an effort to promote your content when new episodes go live by sending out messages on social media or using other channels.
2. SEO optimize your podcast
The best way to get more listeners is by knowing how search engines work. By ensuring that all of the information about your podcast (such as episode titles) contain relevant keywords, you’ll increase the number of fans who find it organically through their searches online. The easiest way to do this is through a blog post that you promote using social media.
3. Convert blog to podcast
You don’t need to promote a blog post in order to promote your podcast! If you already have an established audience, consider converting some of your older content into episodes that people can subscribe to and listen to on their favorite platform. This will establish even more authority for yourself as a speaker by having multiple types of media associated with you (in other words, this will make it easier for Google searches).
Moreover, you can easily convert our blog to a podcast with easy steps to follow. Using a text-to-voice online tool for websites and blogs can help you create podcasts easier than ever.
4. Add to podcast directories
Promoting a podcast is an ongoing process, so don’t think that you can promote your content once and expect everything to pick up from there. Add as many places as possible because the more sites you’re listed on, the greater chance someone will find it! You can submit your podcast to Apple Podcast, Spotify, Google Podcast, and many more. You should also have a press page for all of these media outlets with information about yourself too.
5. Share podcasts on social media
Don’t underestimate the power of social media! A lot of people promote their podcasts on social media channels like Facebook, Twitter, and Instagram. In fact, a study from 2018 found that 62% of all podcast listeners indicated that they primarily listen to episodes through these platforms.
If you want more exposure for your content, use hashtags that are relevant to your industry or niche so that you’re reaching an even greater audience. Use consistent images in order to enhance visual appeal too (and make sure to include links back to where someone can download it).
6. Make your podcast shareable
Lastly, make your podcast as shareable as possible! Consider adding links in the show notes for each episode that viewers can click on to promote it. You should also promote these social media channels yourself so people know where they can follow you and what’s new with upcoming episodes.
Now go out there and promote some podcasts!
Promoting podcasts: What should I avoid?
When trying to promote blogs or any type of online content - including podcasts - there are certain mistakes that people often make. Make sure not to do the following things if you want to get ahead when promoting shows:
1. Avoid Spamming People
Directly Don’t just send out automated messages to promote your podcast. People are more likely to trust recommendations from friends and family, so avoid spamming people directly. Instead, work on making connections with others in your industry by being helpful or sending them information that you think they might find useful. You can use social media for this purpose but also consider reaching out through email if you have an established relationship already!
2. Don’t ignore the power of controversy
One thing that some podcasters do when promoting their shows is staying away from controversial topics because they don’t want anyone getting upset about what they said (or sharing it online). However…this often backfires since many listeners like listening to things that make them feel uncomfortable at times. So go ahead and promote something even if it’s a little bit controversial!
As it turns out
There are many ways to promote your podcast, but one that is often overlooked may be the most effective. If you’re looking for a way to grow your audience and listeners, try sparking interest by using a text-to-voice platform for online platforms ‘WebsiteVoice’. Using this tool cuts your tiring efforts to create, record, and publish your podcasts on different platforms.
This text reader tool turns all your landing pages and blog content into a voice that can be played by the user with the help of the play button of the widget on each web page. This feature to automatically create podcasts is loved by publishers, news sites, podcasters, bloggers, and content creators. Try it out today for free for 14 days!