10 Tips To Make Journalism Accessible With A Text-To-Speech Software
Oct 28, 202213 mins read
As a journalist, it is essential to know how people consume news. Some people prefer to read news articles, while others prefer to listen. Text-to-speech for news sites can be a great way to make journalism accessible to a wider audience.
Audio content is a great way to consume content. The people in business seem to be in love with audio technology, as it’s a cheap source to automate business tasks and product marketing. Moreover, building brand identity has become seamless with audio technology as your digital platforms, and news sites are well-versed with a distinctive voice.
Perhaps, this is the reason audio technology is thriving in almost every field. From the audience’s point of view, it allows you to multitask and still learn something new, whether you’re commuting, working out, or just doing chores around the house.
Audio articles mean text blogs you can listen to by just hitting a single play button. Now you don’t have to be fully invested in reading blogs. You can listen to them while hitting the gym, driving, and in a crowded lunchroom. The real thing is, this fantastic feature is integrated into the website, and playing it as often won’t do you any harm or charge you a penny. The best part is that audio articles feature as close as audio-books and podcasts, significantly helping you maintain multitasking to survive outpacing the fast world.
Here are some of the main benefits of using an audio technology in journalism:
Audio content is a great way to consume content.
Consuming knowledge through audio articles is quicker than reading traditional articles, meaning you can get through them faster and retain more information.
Audio content force you to listen carefully, improving your concentration and focus.
Listening to audio articles can help you better understand the content if you’re a visual learner.
Audio blogs are perfect for commuting or working out.
You can listen to audio article content at any time, even if you only have a few minutes to spare.
Audio reads are a great way to learn something new while doing other tasks.
Audio blogs can help improve your listening skills.
You can pause and rewind an audio blog if you want to go back and listen to something again.
Voice blogs can be a great alternative to reading if you have dyslexia or another reading disability.
Listening to voice blogs can help reduce stress levels.
Audio articles can be soothing and relaxing.
Listening to articles can help increase your empathy and understanding of others.
Listening to articles can help boost your mood and energy levels.
Like most business owners, you’re always looking for new ways to reach your target audience and grow your business. And if you’re not using audio content, you’re missing out on a powerful tool that can help you do that.
Audio content is a great way to reach a wider audience, build thought leadership, and drive traffic to your website. Here are six ways audio content can benefit your business in the automation of content-making and product marketing:
There is no doubt that audio technology is one of the most effective yet cheaper sources to get accessibility over your website and social media content.
As a news agency, you are morally obligated by ADA complaint law to integrate text-to-speech for news sites. According to this law, every US citizen has equal rights to access information both in the digital and print media world.
Moreover, out of 285 visually impaired people, 39 million are completely blind. It won’t be right if they cannot avail information from your news site to walk equally with everyone in today’s fast-paced world. And seeing the stats and the accessibility of your news sites to these people can maximize the outreach of your news website.
Spectators can access 95% of the information if it is communicated through audio format. The stats for listeners are also not below the number who like to invest in audio sources to acquire information. Text-to-speech for news sites is about audience engagement. User engagement is what news agencies are hooking up to—a solid medium to connect deeply and effectively with the target audience through recreation, instruction, and interaction.
The more enticing and engaging the content, the more likely the news will stand out and earn all due attention of a target audience.
Audio content allows your audiences to consume the content passively.
It is critical at a time when much audio content is used while multi-tasking is on the go.
69% of audio content is listened to while doing other activities.In today’s world, several podcasts deliver dramatic story-telling, refined audio, and narrated blogs offer the most powerful listening experience. Audio blogs permit readers to listen to news at their own convenience.
When a reader doesn’t have time to fully invest attention to scroll through the blog, they can push the button to play and listen to the blog while multitasking.
With tons of competitors for news sites online, branding and building a strong image for your news site can become a seamless task. Having audio technology at back sports to read every news article, and written text is an easy way to make journalism accessible. Including an audio player on your page gives way to an entirely new, unique, and creative form of marketing.
The news agencies with audio plugins’ integration on their sites seem to have less churn rate than others who don’t use the perks of audio technology.
It exposes a user base of 65% aged 35 or younger.
It is a straightforward fact that the forthcoming generation will be an exclusive online generation, and even now, how many of us sit down, get a sip of a cup of hot tea, and read a newspaper? We’ve seen our parents do it, and their parents do it, but do we? You might, but it doesn’t rule out that most of us don’t. Now we have audio blogs.
Let people who wish to read, and for the rest, like me, we’d be doing the same, but by listening.
People who listen to audio news are more likely to stay on the news sites because most people prefer to listen rather than read–as it helps them maintain the work and life balance.
Time on news sites increases because readers have been listening longer instead of reading a paragraph or two and leaving. That would eventually improve other more meaningful metrics, like user engagement or conversions.
Audio blogs do not differ from text blogs. The instructions are the same—use simple and clear language. It will help to ensure that your message is conveyed effectively. Also, simple language is easily understandable when it is read through with a flow. The more simple and engaging words are, the more they will help readers in focusing.
Using jargon in text-based blogs is slightly different. With the availability of thesaurus and dictionary extensions, with a single click you can know the meaning of difficult and jargon words. But for audio reads, jargon can be confusing for people who are not familiar with it. It is best to avoid jargon so your audience can understand you.
Using short sentences and simple language is always the rule of thumb when creating content—no matter what type of targeted audience is. For audio reads, using long sentences can sometimes create difficulty in understanding. In order to ensure that your audience can understand your content—use short sentences.
Like short sentences, simple words can also help ensure your audience understands you. Using complex words can be misleading. Avoid using big words that people might not know the meaning of. Difficult words can divert your audience away. They are here to read your content to solution to their problems in an easy way instead of a looking way around.
Text-to-speech software use a human-like synthetic voice that goes with the flow and uses different pitches according to the need of the sentence—which makes it more engaging. With the customization settings, you can choose the gender, tone, and accent of your own choices. With technology going advanced, the synthetic voices used in text-to-speech software are becoming more pleasing, understandable, and intriguing—even people in business are using synthetic voices in podcasts and social media videos.
When you are using synthetic voice, be sure to use inflection. This will help to add emotion to your journalism blogging and vlogging and make it more engaging for your audience.
Adjust the speed of the voice as per your choice. The text-to-speech software gives you several standard options. Choose the standardized speed. If you run it too quickly, people might have difficulty understanding you. On the other hand, if you speak too slowly, people might get bored. Try to find a happy medium when choosing the voice setting so that people can follow along easily.
Audio blogs are not audio machine. They are designed to sound like professional audiobooks and podcasts. Journalism audio blogs follow the same protocol of pausing, using high and low pitch according to the phrase and length of the sentence. Pauses can be helpful when you are using text-to-speech software. They can help to emphasize certain points and give people time to process what you are saying. Just be sure not to pause for too long or people might get impatient.
Sound effects can help make your journalism blogs more engaging. However, they can be distracting and even annoying if they are used too often. Use sound effects sparingly and only when they add something to the story. They are a great help when they are used in social media posts and Instagram reels and
The market is swamped with the best text-to-speech software that can offer you budget-friendly solutions. Before you use text-to-speech software for your journalism blogs and vlogs, it is essential to test it out first. This will help to ensure that everything is working properly and that your audience will be able to understand you.
The best recommendation for a budget-friendly and one-platform solution software for all your audio content needs, whether its a website audio plugin, audio blogs, podcasts, audiovisuals, and audio transcriptions—all your needs are covered with Websitevoice.
Audio content is an ingenious way for niche brands, especially news agencies, to make journalism accessible and maximize engagement with their audience and have fewer subscribers leaving them every month. In addition to enhanced retention, audio content is also a great way to reach new audiences.