Readability plays a significant role when it comes to hooking up the right audience at a large scale.

When you work so hard strategizing the perfect content marketing strategy and after spending days crafting the best content for your web copy. Now you may have high hopes that the wider audience is going to like and read your content.

There are greater chances that not many people are not going to read your content.

Why so?

Here comes the rescuing role of readability of your content in terms of the right amount of spaces, the right font, right color, right theme, and right format being put out there on your website.

Not only that you need to make your content accessible for all audiences. For instance, making your content readable for the audience who have hearing problems or suffer from eyesight problems. With the help of AI-powered and automation tools, you can integrate your website with audio plugins that will read out your content to the audiences who have difficulty in seeing and reading the content.

Moreover, you can give them the choice of getting translated content in the preferred language. So, the audience from different geographical locations and different native languages can access your content easily. For instance, you can add subtitles in different languages to your videos, or you can offer them translated transcriptions of the content available in your videos, podcasts, or on websites.

In this article, we will help you with all the steps strategies and tools to make your content more readable.

1. Choose the Best Fit Font for your Brand Identity

Make use of proper fonts matching your brand identity

Picking up the right format might seem a trivial job but choosing closely to create the best symmetry with your brand identity is essential. Suppose your website format does not have the symmetry with your brand niche it might not look visually appealing to your users. For instance, if your brand is offering products relating to children for new moms you should choose soft colors that may appeal to children. Picking up dark colors or tones may turn out to be the wrong choice for your website format.

Carefully taking after the right format for your website may appear readers stay at your website for a longer time. How to maintain the best readability level of your website, picking the right format is a negligible option.

Take it as a rule of thumb to pick web-safe fonts that are universally installed in all types of devices including computers and smartphones. Most of the commonly used web-safe fonts include times new Roman, Arial, Helvetica, Verdana, and Courier. There are plenty of choices to pick from so pick the right one!

2. Break Content into Paragraphs

After picking the right font, now it’s time to choose the right format for your content. It means how you divide content across your entire website with the right spacing and paragraphs. Obviously, you don’t want to bore your readers with the bulk of content and you don’t want to give them incomplete information as well.

Therefore putting the right amount of content, spacing, paragraphs is essential. We recommend keeping paragraphs between 1-3 for maximum readability.

3. Make Best use of Headers

Headers play a very important role to ensure easy navigation to your website. It means the readers can quickly search, skim and scan and find the right section they were looking for. therefore to engage your readers for a long time use both headlines and subheaders.

Conduct in-depth research to decide the right content for your headlines to grab their attention. Carefully putting the actual pain points and triggers to your headline can help your audience to decide and know whether they can find what they are looking for. Don’t forget to use clear subheadings for the navigation purpose to lead them through the entire content of your website.

For instance, a robust content design strategy and well road map for your web content can keep your audience engaged for a long period. The more robust content architecture is, the more good impression it gives to your audience.

4. Include a Table of Contents

Use table of content

Consider including a table of contents if you want to make your website the best at navigation for your readers. table of content they are useful role to inform your audience about the valuable services your business can offer.

A well-planned table of contents allowed readers to click links and instantly swipe to the section they are looking for. it means they don’t have to navigate through the entire website to know where the right information is placed.

For WordPress users table of contents again can help you please beautiful and interactive and easy-to-use content on any web page. the plugins allow you to create an interactive table that is easily customizable with free choices to change the look shape and location of the navigation panel. No doubt table of contents again allows you to put your content creatively–it’s a win-win for both you and your readers.

How to add Table of Contents on WordPress page?

Add a table of contents to any page or post on your WordPress website. Define the different sections of the user-generated table of contents with any tag or CSS class included in the page or post content.

5. Use Shorter Sentences

When it comes to writing an excellent web copy for your website. It requires not only good expertise but knowing the in-depth psyche of the user is also necessary. With the help of the power of the right words, you can play with the psyche of your users and inform them about your product and services in the best ethical and creative way possible.

Put out the right information about your brand in the most straightforward, clear cut and creative way. Don’t forget to keep your sentences simple, short and sweet to maintain the ultimate readability of your content.

6. Keep All Reading Abilities in Mind

The new standard of website accessibility is becoming the new law. In the near future, if the content doesn’t meet the standards of accessibility will be taken as unsuitable.

Make sure when you are writing your web copy you should keep in mind people from all walks of life and different geographical positions across the globe. It is obligatory to make your content accessible to everyone especially people with disabilities, differences in languages, and cultural gaps.

With technology powering everything you can use advanced tools such as text-to-speech for the audience who wants to listen to your content while they are traveling, doing exercise, or coping up with other chores of their life.

Audio technology is doing miracles for the people who face reading problems are prefer to listen to content instead of reading it. Artificial intelligence-based tools are so smart that a can convert the bulk of content into audio in a matter of minutes. not only that they can translate your content into different languages. Now the business owners or the content creators shouldn’t have excuses to pose for not making their content accessible for everyone.

Keeping your worldwide audiences such as non-native speakers or people with different disabilities on the same page about your business information on products and services is the smart move you can take in 2021. Keeping the universal audience along with your business progress poses the best impression to your readership.

7. Introduce Tool-Tips to Your Text

Another way to engage your leadership is to include tooltips. Tooltips are a useful way of delivering a message that hovers over a certain word or phrase on a webpage. Tooltips are a creative way to deliver the best business message for your products. Moreover, it’s a great tool to use any special language for novice readers to explain the meaning of certain words.

Send the web copy is kept short per size and more meaningful full, tooltips can help to avoid the clutter, improve your SEO credentials and put a good impression on your readership.

WordPress offers a plugin named Tooltip Glossary Plugin is the perfect tool to help you With the wide range of customization of your content and create a useful glossary for your readership. do just that.

From startups to enterprises, creating an A-Z Glossary of terms to explain Your business jargon, special words with different contexts is very essential for your readership. It automatically generates a glossary list and backlinks within your website to enhance SEO and UX. Not only that it Integrates with dictionaries and WikiPedia.

8. Add Accompanying Visuals

When it involves the readership of the entire world, using creative visuals and illustrations to break the text and offering your readers the creative perspective of your business is the very much needed step to be taken in 2021. Visual could include:

  • Photographs
  • Illustrations
  • Infographics
  • Graphs/Charts
    When designing a robust content strategy for your website, deciding on the high-quality and relevant visuals that truly represent the context of your brand is very necessary.

9. Optimize for Mobile and Other Smart Devices

When technology is backing up everything, and with the increasing use of Smart devices specially designed for disabled people or customized for special needs, your website should be accessed from all types of smart devices. If you want to build a great impression for your readership make sure your content is optimized for all smart devices.

Over to you

You have learned some useful tips to make your WordPress website more readable. Now it’s your turn to implement those hacks and let us know how it has helped you gain more users, and improve website engagement.