As a recently introduced technology in the industry, the Text-to-Speech is becoming more and more popular in being integrated with websites. Several website owners and professional bloggers like Mark Manson (who’s the NYTimes bestselling author of The Subtle Art of Not Giving a F*ck) have introduced Text-to-Speech to their blog as they find it very beneficial for their readership. Before covering the benefits of adding Text-to-Speech to your website, let’s understand first what this technology is all about.

What is Text-to-Speech?

Text-to-Speech (also abbreviated as TTS) is a form of assistive technology which can read digital texts out loud. It is commonly known as the read-aloud technology. The biggest attraction of this technology is that it is really simple to use. With a single touch of a finger, you will be able to convert all the text words on a website into an audio and in any device such as smartphones, laptops, desktops, and tablets. It can be ideal for people and children who are struggling from issues with focusing, learning and reading online.

So how can Text-to-Speech help you as a website owner or blogger? Below are 3 key benefits that you will get from adding a “voice” to your website.

Better accessibility

One of the biggest benefits of Text-to-Speech technology is that it can improve the accessibility rate of your website or blog. You can turn your “text blog” into an audio blog, offering your readers the option to either read or listen in on your content. Providing a different method for your visitors to consume information that are available on your site will help increase your website’s likeability and ranking. In addition, this method greatly and deservingly gives the accessibility to individuals who are suffering from vision impairment and challenges with literacy. With the Text-to-Speech solution, they will be able to quickly convert any blog into audio and start listening in to the information which you have shared on your site.

Improve user engagement

A common issue that most blog and website owners have to deal with is increasing their reader’s engagement. Since there are a lot of information available online, reading can take a hefty amount of time. Adding to this, we live in a very busy world where (even subconsciously) we end up multitasking. But when you add Text-to-Speech feature to your blog, this can help increase the engagement rate of your blog because they can finally tune in to your content in the background as they continue being busy with their work, on-the-go, in a car driving, at home doing chores, and having their hands and eyes full.

Great for podcasts and audiobook fans

There are many people who would prefer listening to podcasts and audiobooks as their way of consuming information, especially while they are traveling. The reason is quite simple: conveniency. That is why when your visitors do not get a comfortable way to access your information they will not be able to fully enjoy their journey. Providing Text-to-Speech services on your website or blog will give you the opportunity to attract such people who prefer listening over reading. Ultimately, giving any readers what they truly want as they consume your content, and that is mobility and freedom.

Let your website speak to your audience

Add voice to your website so that your audience can tune in to your content while working, commuting, exercising, having their eyes and hands busy. Find out how your blog or website can increase user engagement, improve accessibility and grow your subscribers. Add WebsiteVoice for free.